Smart Multichannel Solution for Herba Chemosan: one Message, three Channels

FOR MORE THAN 15 YEARS WE HAVE BEEN SUPPLYING THE AUSTRIAN PHARMACIES WITH INNOVATIVE SOLUTIONS. APOTV HAS ALWAYS PLAYED A CENTRAL ROLE IN THIS MULTICHANNEL-CONCEPT.  IT WAS AMONG THE FIRST OF ITS KIND WHEN IT FIRST AIRED BACK IN 2006 AND HAS BEEN CONTINUALLY ENHANCED AND EXTENDED EVER SINCE.

KEY FACTS & FIGURES

Customized Dynamic POS-Communication for Pharmacies

  • fresh channel design

  • content creation on a monthly basis

  • continous spot production

  • special solution for promoting pharmaceutical products

  • interface to news and weather forecast provider

  • individual booking platform

  • flexible technical and content-centric concept

  • centrally managed program distribution

DIGITAL SIGNAGE SOLUTION

The Project in Numbers

Years

A successfull partnership for already more than 15 years with numerous projects at the latest technological level.

Screens

42-inch screens in about 200 pharmacies, all manageable with customized content by time and region.

Spots

Over the years we have been producing hundreds of spots to be aired nationwide.

DIGITAL SIGNAGE SOLUTION

Flexible and Easy to Manage

Channel Design

We revamp the design every few years to guarantee a cutting-edge solution.

Dynamic Content

The apoTV-program is dynamically supplemented with external contents such as News and the weather forecast

Content Creation

We cover the full spectrum from emotional and image-spots over seasonal contents to special product advertising for booking partners.

RETAIL TRANSFORMATION

Smart Multichannel Concept

POS Material

Printed material like posters, displays, vouchers and catalogues build the bridge between off- and online communication.

Mobile App

The mobile link between the individual pharmacies and their clients, offering comprehensive information on products, tailored news and services and an effective coupon-program.

ApoTV

Innovative digital signage solution for individual messages at the point-of-sale, including booking platform, online-monitoring and reporting.

FULL CONTROL

Booking Platform

The program can be fully customized on an individual location level, assuring that each pharmacy is provided with its tailored program (promotions, brands, news, etc.). An easy-to-use booking platform gives access to manage and monitor their own apoTV.