Holistic Customer Experience
Across Multiple Channels

DELICA’S INTERNATIONAL LAUNCH OF IT’S COFFEE CAPSULE SYSTEM “CREMESSO” DEMANDED FOR EXCEPTIONAL METHODS. WE WERE ENTRUSTED WITH THE BRAND DEVELOPMENT RIGHT FROM THE BEGINNING AND SUCCESSFULLY DEMONSTRATED THE POTENTIALS OF A COMPREHENSIVE OMNICHANNEL-APPROACH IN THE RETAIL SECTOR.

KEY FACTS & FIGURES

All-in-One Omnichannel Solution

  • market entry in 2009

  • international brand-positioning and communication design

  • multilingual websites, mobile customer app and CMS

  • 3D product visualisations

  • content-creation incl. key-visuals, image- and product videos

  • digital signage for flagship-stores and events

  • architectural design for stores, fairs and exhibitions with seamless

  • integration of dynamic media

  • strong focus on coherent brand-experience throughout all channels

CREMESSO INTERNATIONAL

The Project in Numbers

Dimensions

Product is king! 3D visualisations of the design-awareded coffee machines and the numerous delicious tea- and coffee-capsules play a key role in the communication.

Years

… of experience in developing and implementing dynamic POS-solutions and Delica’s 60 years of experience in coffee roasting proved to be the ideal breeding ground for an international success.

Degree Communication

Brand development, campaign design, furniture/shop concepts and design incl. interactive touchscreen solutions, on- and offline production, global datamanagement, video- and digital signage productions,…

DYNAMIC CONCEPT, CONTENT AND COMMUNICATION

Multichannel Brand Experience

3D-Modelling

Production of 3D product visualizations (machines, coffee-capsules, accessories,…) for international print- and online-productions on an ongoing level.

Product Videos

Development of numerous multilingual videos for instore TV (Digital Signage integration) in grocery and electronic stores, for exhibitions, for the website and the mobile app as well as for social media channels.

Image Videos

Development of numerous multilingual videos for instore TV (Digital Signage integration) in grocery and electronic stores, for exhibitions, for the website and the mobile app as well as for social media channels.

Dynamic POS

The architectural standards developed by jumptomorrow for stores, fairs and exhibitions serve as basis for a consistent brand experience across channels and countries and provide for the seamless integration of dynamic media.

Flagship Store App

Creation of a multilingual app for the interactive touch screens at Delizio Flagship Stores. The multimedia installation gives customers an exciting insight into the world of coffee and lets them trace back each capsule to its origin via UTZ-certificate.

Data Platform

Implementation and maintenance of a central marketing platform for the international management and distribution of campaigns, brand standards, media and information on a B2B partner level.