Smart Omnichannel Retail: Unleashing the Power of Digital POS
THE EP: PROJECT QUALIFIES AS A PERFECT SHOWCASE FOR DIGITAL CHANGE, PROVING HOW DYNAMIC DIGITAL RETAIL CAN BOOST SALES AND EMPOWER LOCAL RETAILERS BY LEVERAGING THE MERITS OF THE POS AND BRIDGING ON- AND OFFLINE CHANNELS AT THE SAME TIME.
EP: VIRTUAL SHELF
implemented in 2012
rolled out in Germany, Austria and Switzerland
already more than 700 installations
more than 30.000 products
every shelf with individual content on store-level (assortment, prices, services …)
multilingual and localized (currency, tax,…) on store-level
fully integrated into processes, IT-infrastructure and e-commerce solution
guided-selling functionality for assisted selling through retailers
strong focus on cross- and up-selling
The Project in Numbers
The application is in use not only for EP: but for three brands, including MEDIMAX in Germany and Expert in Switzerland, the latter with full multi-language-support.
Since the EP: launch in 2012, the jt’Virtual Shelf has been continually enhanced and extended for additional features and functions. Our services for EP: include also trainings and support.
Initially launched in Austria, the Virtual Shelf quickly spread across the whole D/A/CH-region and at present is rolled out for more than 700 retailers and markets with individual content per location.
Top Features and Functionalities
Full Assortment on One
Completely individualized per retailer/ location (logo, assortment, prices, services, language, …)
Comprehensive Catalog with >30.000 Products
With real-time data transfer, even accessible in offline-mode
Fully Detailed Product
Comprehensive product details including content syndication through external sources
Powerful Up- and Cross-Selling
Automated suggestion of related products, based on algorithms flexibly administrable via jt’Cockpit
Tailored Product Finder Assistent
Easy-to-use wizard helps to navigate through the catalog and find the right product with just 3 fingertips.
Seamlessly integrated Business Processes
The Virtual Shelf is seamlessly integrated into the EP-infrastructure and order processes (SAP, Hybris, local warehouse,…)
Leveraging the Potential of Omnichannel
The Virtual Shelf quickly proved its potential for ElectronicPartner and was successively scaled – on a regional level, on a brand-level, on a technical level (interface add-ons for SAP, hybris, …) and also on a channel-level.
The powerful jt’platform serves today as a core for data management and -processing, supplying not only the Virtual Shelves but also retailer websites, mobile sites and the e-commerce-platforms and offering comprehensive controlling and monitoring functions for the whole installation.