Smart Omnichannel Retail: Unleashing the Power of Digital POS

THE EP: PROJECT QUALIFIES AS A PERFECT SHOWCASE FOR DIGITAL CHANGE, PROVING HOW DYNAMIC DIGITAL RETAIL CAN BOOST SALES AND EMPOWER LOCAL RETAILERS BY LEVERAGING THE MERITS OF THE POS AND BRIDGING ON- AND OFFLINE CHANNELS AT THE SAME TIME.

EP: VIRTUAL SHELF

Multi-Channel Strategy

  • implemented in 2012

  • rolled out in Germany, Austria and Switzerland

  • already more than 700 installations

  • more than 30.000 products

  • every shelf with individual content on store-level (assortment, prices, services …)

  • multilingual and localized (currency, tax,…) on store-level

  • fully integrated into processes, IT-infrastructure and e-commerce solution

  • guided-selling functionality for assisted selling through retailers

  • strong focus on cross- and up-selling

EP: VIRTUAL SHELF

The Project in Numbers

Languages

The application is in use not only for EP: but for three brands, including MEDIMAX in Germany and Expert in Switzerland, the latter with full multi-language-support.

Brands

Since the EP: launch in 2012, the jt’Virtual Shelf has been continually enhanced and extended for additional features and functions. Our services for EP: include also trainings and support.

Installations

Initially launched in Austria, the Virtual Shelf quickly spread across the whole D/A/CH-region and at present is rolled out for more than 700 retailers and markets with individual content per location.

DYNAMIC POINT OF SALE

Top Features and Functionalities

Full Assortment on One
Fingertip

Completely individualized per retailer/ location (logo, assortment, prices, services, language, …)

Comprehensive Catalog with >30.000 Products

With real-time data transfer, even accessible in offline-mode

Fully Detailed Product
Information

Comprehensive product details including content syndication through external sources

Powerful Up- and Cross-Selling

Automated suggestion of related products, based on algorithms flexibly administrable via jt’Cockpit

Tailored Product Finder Assistent

Easy-to-use wizard helps to navigate through the catalog and find the right product with just 3 fingertips.

Seamlessly integrated Business Processes

The Virtual Shelf is seamlessly integrated into the EP-infrastructure and order processes (SAP, Hybris, local warehouse,…)

STRATEGIC SETUP

Leveraging the Potential of Omnichannel

The Virtual Shelf quickly proved its potential for ElectronicPartner and was successively scaled – on a regional level, on a brand-level, on a technical level (interface add-ons for SAP, hybris, …) and also on a channel-level.
The powerful jt’platform serves today as a core for data management and -processing, supplying not only the Virtual Shelves but also retailer websites, mobile sites and the e-commerce-platforms and offering comprehensive controlling and monitoring functions for the whole installation.