The Pioneering Answer to the Sophisticated Needs of a Dynamic Market

IN 2008 WE WERE ENTRUSTED WITH CREATING THE CHANNEL DESIGN FOR LUFTHANSA’S NEW DIGITAL SIGNAGE NETWORK. WE TRANSLATED THEIR CORPORATE IDENTITY AND STRATEGY INTO THIS NEW DYNAMIC POS CHANNEL AND HAVE BEEN IN CHARGE OF CONTENT CREATION EVER SINCE.

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KEY FACTS & FIGURES

Lufthansa’s Innovative and Awarded Digital POS-channel

  • successfully implemented in 2008
  • rolled out across Germany
  • more than 400 installations
  • used in travel agencies and airports
  • content creation by jumptomorrow on a daily basis
  • well-balanced mix of destination-spots, image campaigns and special promotions
  • dynamic, individual contents on location-level
  • easy-to-use administration tool
  • rewarded with the “Viscom award” as best Digital Signage System

LUFTHANSA: DIGITAL SIGNAGE

The Project in Numbers

Years

Launched in 2008, the project has been successfully running for eight years already. Continuous evolution ensures its leading-edge-status and the competitive advantage for LH.

Spots

We have been in charge of content creation and media design ever since, creating some 200 spots as basis for the dynamically generated individualized content per location.

Locations

More than 400 locations in airports and travel agencies are automatically provided with their individual dynamic content – reliable, flexible and cost effective.

DIGITAL SIGNAGE

The wide variety of communication

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Flexible Themes

The perfect tool to promote the vast range of Lufthansa services but also a flexible means for promptly communicating urgent information

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Dynamic Data Feed

From single- to multi-destination, with dynamic data feed (destination visuals) and spot-generation via central database.

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Tailored Communication

Fully customized promotions with dynamically generated contents (price, from-to-destination, …) via database.

BROWSER BASED PLATFORM

Easy-to-Use Administration Tool

A large share of the Digital Signage spots is dynamically created and contains individual price-information. An easy-to-use platform, created by jumptomorrow, facilitates the administration of the underlying pricing-tables and configurations.The platform is a web-based solution, giving flexible access to all entrusted administrators according to their authorization level.