Grocery Retail: Closer to the customer with digital POS communication

RADATZ STANDS FOR GOOD TASTE, TRADITION AND VIENNA. IT HAS GROWN OVER THE LAST FIVE DECADES FROM A SMALL BUTCHER’S SHOP TO AUSTRIAS LARGEST PRIVATE MEAT-PROCESSING BUSINESS AND OFFERS DELICATE FOOD TO ITS CUSTOMERS EVERY DAY. WITH THE IMPLEMENTATION OF THE DIGITAL POS-SOLUTION  RADATZ PRESENTS A NEW LEVEL OF CUSTOMER EXPERIENCE AND DYNAMIC COMMUNICATION THROUGHOUT ITS STORES.

DIGITAL POS

Dynamic Communication

  • individual content per location

  • well-proportioned content-mix (daily menues, promotions, image,…)

  • strong focus on cross- and up-selling

  • automatic datafeed for daily menues from online order-database

  • easy data-editing for sales staff via tablet

  • time-/date-driven promotions

  • fully integrated datafeed for the scale-displays

  • multiple templates for quick and easy setup of new contents

  • time-saving content-feed thanks to pre-defined screen-groups

  • price-updates in real-time

RADATZ – DIGITAL POS

The Project in Numbers

Click

… only is needed to activate alternative content if the daily menue or a promotion is sold out. Sales staff has access to the system via easy-to-use tablet-app.

Screens per location

… are installed on average. Background-Screens, Image Walls, Scale-Screens,… all flexibly adapted to the specific needs of each location.

Locations

All Radatz-locations are being integrated into the digital store concept step-by-step. We work closely together with the architects to allow for an ideal customer experience.

DYNAMIC CONTENT AND COMMUNICATION

Unfolding new POS potentials

Location-based individual content

Dynamic content feed for each location... fully customized and tailored to meeti individual needs.

Dynamic spot-creation

The separation of content and design and flexible templates allow for a quick and easy automated spot-creation.

Easy control via sales-tablet

Sales staff can easily control the screen-content via tablet (e.g. simply switch to alternative content if the daily menue is sold out).

Full integration of scales

All scale-displays are fully integrated and get a direct datafeed via Digital Signage System.

Digital Storytelling

Blending product and promotions with image and brand compontents assure a comprehensive customer experience.

Up- and cross-selling

Relevant information based on store promotions and product availability - not only on the screens but also on the scales.

FULL CONTROL

Easy-to-use administration cockpit

The jt’retail CMS gives full access for managing and monitoring the whole application. Predefined settings and templated facilitate the creation of new spots and clearly arranged overviews provide a status-info at a glance, from an overall-perspective down to each single screen.

 

The cockpit is intuitive to use and easily accessible via webaccess for all authorized staff-members.