Grocery Retail: Closer to the customer with digital POS communication
RADATZ STANDS FOR GOOD TASTE, TRADITION AND VIENNA. IT HAS GROWN OVER THE LAST FIVE DECADES FROM A SMALL BUTCHER’S SHOP TO AUSTRIAS LARGEST PRIVATE MEAT-PROCESSING BUSINESS AND OFFERS DELICATE FOOD TO ITS CUSTOMERS EVERY DAY. WITH THE IMPLEMENTATION OF THE DIGITAL POS-SOLUTION RADATZ PRESENTS A NEW LEVEL OF CUSTOMER EXPERIENCE AND DYNAMIC COMMUNICATION THROUGHOUT ITS STORES.
individual content per location
well-proportioned content-mix (daily menues, promotions, image,…)
strong focus on cross- and up-selling
automatic datafeed for daily menues from online order-database
easy data-editing for sales staff via tablet
fully integrated datafeed for the scale-displays
multiple templates for quick and easy setup of new contents
time-saving content-feed thanks to pre-defined screen-groups
price-updates in real-time
The Project in Numbers
… only is needed to activate alternative content if the daily menue or a promotion is sold out. Sales staff has access to the system via easy-to-use tablet-app.
… are installed on average. Background-Screens, Image Walls, Scale-Screens,… all flexibly adapted to the specific needs of each location.
All Radatz-locations are being integrated into the digital store concept step-by-step. We work closely together with the architects to allow for an ideal customer experience.
Unfolding new POS potentials
Location-based individual content
Dynamic content feed for each location... fully customized and tailored to meeti individual needs.
The separation of content and design and flexible templates allow for a quick and easy automated spot-creation.
Easy control via sales-tablet
Sales staff can easily control the screen-content via tablet (e.g. simply switch to alternative content if the daily menue is sold out).
Full integration of scales
All scale-displays are fully integrated and get a direct datafeed via Digital Signage System.
Blending product and promotions with image and brand compontents assure a comprehensive customer experience.
Up- and cross-selling
Relevant information based on store promotions and product availability - not only on the screens but also on the scales.
Easy-to-use administration cockpit
The jt’retail CMS gives full access for managing and monitoring the whole application. Predefined settings and templated facilitate the creation of new spots and clearly arranged overviews provide a status-info at a glance, from an overall-perspective down to each single screen.
The cockpit is intuitive to use and easily accessible via webaccess for all authorized staff-members.